Want to Increase the Value of Your Business?
One of the easiest ways to increase the value of your business is to upgrade your collateral material. In this video, owner and CEO of Vested Business Brokers, Nathan Goldstein discusses this important yet often overlooked part of any company…
Is Your Collateral Material Up to Date? If Not, You Are
Seriously Limiting the Value of Your Business…
This is Nathan Goldstein and I am the CEO of Vested Business Brokers. We help people buy and sell privately held businesses. Somebody came to me today and they asked, “What is the single biggest mistake that you see in small business today?”
Without a doubt, hands down, it is collateral material.
The sad truth is that most small businesses have very weak collateral material. This is an unfortunate mistake because a business’ collateral material is what a business uses to tell the world what they do for a living.
Many times I will go into a listing, I will sit down with the owner and he’ll tel me about his business then he will turn around and tell me that his sales are in a decline. When I hear this the very first thing I ask him is, “Could you please show me your collateral material?”
Typically, the business owner will then go to the top of the file cabinet and he’ll blow dust off an old brochure that was created by his Uncle Harvey in 1963. Then I’ll learn that this is the only collateral material this business has.
Really? Are you kidding me? I mean, we are looking to build enterprise value. If you are going to work every single day, you might as well go to work. My very dear friend Robert says, “Either go big or go home.” I live under that presence and I can tell you that if you don’t have the right collateral material, then you are NOT “going big” at all.
So get your collateral material right, there are a lot of great websites out there that can help you with that. In fact, there is one called 99Designs.com where artists compete on your project and create your collateral material.
The goal here is for you to build enterprise value in your organization so that when you come to us and ask us to sell it we don’t have to say, “Can we see the collateral material?” Because we know that the collateral material that you are using for your business is very powerful.
Don’t make the mistake that other entrepreneurs have, keep a keen eye on your collateral material and you will be very successful.
As always, we here at Vested Business Brokers are very interested in helping you increase the value of your business. Please let us know how we can help you. Call us at (877) 735-5224 to speak with an experienced business broker.